Dr. Lowell Greib founded The SportLab in 2011, which offers consulting in Sport Nutrition and Sport Therapy to active individuals which range from the Professional, Olympic, X-Games and Occupational athlete to those who are active in sport purely for the fun of it. Dr. Greib raced as a professional ultra distance mountain biker, while completing both his Degree in Biochemistry/Biotechnology and his Masters in Chemistry at the University of Waterloo. He then completed 4 years of medical training at the Canadian College of Naturopathic Medicine, where he founded (and subsequently directed) the Sports Medicine Program. His academic positions include the Canadian Memorial Chiropractic College and the National University of Natural Medicine where he teaches methodology to improve athlete performance.